Budweiser Ramping Up Its World Cup 2018 Marketing Efforts

Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]

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Are Sports Sponsorships Worth the Investment?

Yesterday, we looked at the growing U.S. TV audience for soccer and the opportunities this provides to sponsors and advertisers. Today, let us look at the financial dimensions of sports sponsorships for the 2014 World Cup in Brazil. Although the investments are huge, it is not clear that they are always the best expenditures of […]

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Is the World Cup Coming of Age for U.S. Viewers?

For decades, soccer has been a leading participation sport in the United States. But TV viewership has lagged behind. With the 2014 World Cup being in time-zone-friendly Brazil — and ESPN having wall-to-wall coverage of matches, 2014 may be the year for TV viewing to take off in the United States. As Nielsen notes: “Long […]

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Adidas’ View of the World Cup

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl. As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s […]

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