Creative Uses of Guerilla Marketing

Guerilla marketing involves innovative, unconventional, and low-cost marketing techniques that seek to achieve maximum consumer exposure for a product. Although the concept has typically been applied to low-cost tactics used by small firms, guerilla marketing is now being used more often by larger companies to stand out better without eating up large parts of their […]

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New Adidas App for “Sneakerheads”

There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed. As described by Kyle Stock for Bloomberg: “Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so. […]

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Adidas’ View of the World Cup

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl. As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s […]

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A Talking Shoe?

Google and Adidas have partnered to develop a talking shoe. Huh, a talking SHOE? As reported by Advertising Age: “Ready for your shoes to judge your lazy butt? Google has you covered. The company, along with Adidas, recently unveiled ‘The Talking Shoe.’ It tracks your speed and performance — and more disconcerting, gives you aural […]

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