New Tool in the Fake Product Wars

Would YOU use this app to avoid buying fake sneakers? It’s complex.

Read more

Creative Uses of Guerilla Marketing

Guerilla marketing involves innovative, unconventional, and low-cost marketing techniques that seek to achieve maximum consumer exposure for a product. Although the concept has typically been applied to low-cost tactics used by small firms, guerilla marketing is now being used more often by larger companies to stand out better without eating up large parts of their […]

Read more

New Adidas App for “Sneakerheads”

There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed. As described by Kyle Stock for Bloomberg: “Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so. […]

Read more

Adidas’ View of the World Cup

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl. As with other major sporting events, the technology involved in creating a better customer experience for the World Cup continues to be cutting edge. This year’s […]

Read more

A Talking Shoe?

Google and Adidas have partnered to develop a talking shoe. Huh, a talking SHOE? As reported by Advertising Age: “Ready for your shoes to judge your lazy butt? Google has you covered. The company, along with Adidas, recently unveiled ‘The Talking Shoe.’ It tracks your speed and performance — and more disconcerting, gives you aural […]

Read more