Yesterday, we looked at shopping gullibility. To appeal to unaware customers, one widely-used tactic involves selling fake products as authentic. Now, there is a promising new tool in the …
Guerilla marketing involves innovative, unconventional, and low-cost marketing techniques that seek to achieve maximum consumer exposure for a product. Although the concept has typically been applied to low-cost tactics used …Read more
The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.
As …Read more