New Tool in the Fake Product Wars

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Sports and Entertainment Marketing, Technology and Marketing , , , , , , ,

 
Yesterday, we looked at shopping gullibility. To appeal to unaware customers, one widely-used tactic involves selling fake products as authentic. Now, there is a promising new tool in the …

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New Adidas App for “Sneakerheads”

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , 13

There are millions and millions of apps out there — some better than others. 🙂 One clever new app is from Adidas, called Confirmed.

As described by Kyle Stock …

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Adidas’ View of the World Cup

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , , 17

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.

As …

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A Talking Shoe?

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , 21

Google and Adidas have partnered to develop a talking shoe. Huh, a talking SHOE?

As reported by Advertising Age: “Ready for your shoes to judge your lazy butt? Google …

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