Social Media Checklists: Part 2

Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Social and Digital Media , , , , , , , , , , , , , , 2

In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from …

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Twitter Turns to Emojis to Boost Business

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , 2

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is …

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Bud Light Tackling a Big Social Issue

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , 3

In the past (and even today), most companies have typically tried to stay out of any communications involving difficult social issues — or to even stake out a position.

So, …

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Do YOU Think Before You Tweet?

Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , 42

Are you a regular — or even infrequent — Tweeter? If yes, do you always pause before posting a Tweet? Have you ever made a Tweet that you wish you …

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The “Science” of Tweeting

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , 24

A lot of us think that Tweeting is one of the most spontaneous and intuitive social media activities in which we engage. But, if we choose to be so engaged, …

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