Revitalizing Toyota Camry’s Image

The Toyota Camry has been the best-selling non-pickup truck brand in the United States for several years. Nonetheless, the brand’s image has been been rather “vanilla.” It’s trying now to change that. As Edmunds reported: “Toyota pulled the wraps off the all-new 2018 Toyota Camry at the 2017 Detroit Auto Show. Though sedan sales have […]

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Is the Stock Market Over-Exuberant for Snap?

Snap Inc. is a U.S.-based technology and social media company that was started in 2011 .Products include the popular Snapchat app and Spectacles eye wear; it also owns the Bitmoji app. Yesterday (March 2, 2017) was a big day for Snap Inc. and the tech industry overall because of Snap’s highly anticipated IPO (initial public […]

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Twitter Turns to Emojis to Boost Business

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is hopping onto the emoji bandwagon. As George Slefo reports for Advertising Age: “Advertisers will either cry with laughter or happiness following Twitter’s announcement of emoji based-targeting. Its move […]

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Pepsi’s 5-Second Emoji Ads

As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their marketing efforts. Pepsi will start using emojis in FIVE-SECOND TV ads later this month, according to E.J. Schultz writing, for Advertising Age: “For Pepsi, short is sweet when […]

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Emojis: A Booming E-Marketing Tool

Emojis have been around for a while. As described by the Oxford Dictionaries, an emoji is “a small digital image or icon used to express an idea, emotion, etc..” For example, “in electronic communication: an emoji livens up your text messages with tiny smiley faces.” Origin: “Origin —1990s: Japanese, from e ‘picture’ + moji ‘letter, […]

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