Allow Consumers to Better Manage Their Privacy

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , 1

 
As we noted many times before, Internet security and privacy are still not getting better. Therefore, companies need to allow consumers to better manage their privacy. Although problems …

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Comparing Social Commerce and E-Commerce

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media , , , , , ,

 
With the growing advertising prowess of social platforms, marketing communications have dramatically evolved. Hence, today’s topic. Comparing social commerce and E-commerce.

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Leading National Advertisers 2021

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Last year, the Advertising Age 2020 Leading National Advertisers report indicated the problems the industry faced due to the pandemic. Thankfully, the Leading National Advertisers 2021 report is much stronger.…

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Not Shopping with Shoppable Ads

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , ,

 
Marketers will try almost anything to attract customers. While most many firms believe the ease of transactions and the customer experience are essential. With that in mind, we see …

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