Celebrating Valentine’s Day During COVID-19

As we noted last year, Valentine’s Day is both a romantic and economic occasion. So what should we expect for February 14, 2021? Let us look at celebrating Valentine’s

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Leading National Advertisers 2020

On an annual basis, Advertising Age provides a lot of data about advertisers and the advertising industry. Thus, let’s look at its Leading National Advertisers 2020. [Pease note: A free

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Marketing Mistakes to Avoid

 
Because marketing is an inexact science, mistakes happen. Despite many great companies. Indeed, despite advances, marketing sometimes remains more art than science. Thus, we cite marketing mistakes to avoid. HOWEVER,

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Twitter Turns to Emojis to Boost Business

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is

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More Than 25% of Super Bowl Advertisers Will Be Newbies

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl”

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