We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is hopping onto the emoji bandwagon.
As George Slefo reports for Advertising Age:
“Advertisers will either cry with laughter or happiness following Twitter’s announcement of emoji based-targeting. Its move precedes World Emoji Day [which is on July 17].”
“Advertisers can target consumers who have tweeted or engaged with tweets that feature emojis. Thus, someone in Chicago who tweets a pizza emoji can be targeted by a local restaurant to come in for a slice of deep dish.”
“More than 110 billion emojis have been tweeted since 2014, according to Twitter, which says they can signal a person’s mood or mindset.”
Click the emojis’ image to read more.
