As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied …
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Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing business model, competition, customer expectations, eMarketer, experiential marketing, mobile media, Oracle, trends, TV, TV everywhere, Viacom, viewing 1
