There is a major lawsuit in process regarding the NCAA’s use of college athletes and former athletes in a commercial manner — without compensating the athletes.
Click the image to …
Read moreCommunication Vehicles Used in Sponsorships
Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, eMarketer, entertainment marketing, experiential marketing, global, IEG, opportunity, planning, promotion, public relations, social media, sponsor, sports marketing
Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …
Read moreBig Data Becomes BIG
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing analytics, big data, customer expectations, entertainment marketing, experiential marketing, marketing research, opportunity, planning, social media, sports marketing, technology, trends 2
The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.
Here are links …
What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, bad behavior, charity, customer expectations, ethics, Lance Armstrong, Livestrong, Michael Vick, Nike, product management, sports marketing, Tiger Woods, trust
In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …
Read moreFinding Your Entrepreneurial Spirit: An Evening with Brandon Steiner
Evans on Marketing Careers, Sports and Entertainment Marketing Brandon Steiner, business model, entrepreneur, experiential marketing, opportunity, planning, sports marketing, Steiner Sports, success, tips, Yankees 2
Brandon Steiner (http://www.steinersports.com) is a marketing genius. He can take even the simplest item, such as a brick from the old Yankee Stadium, and turn it into a …
Read more