Big Data Becomes BIG

30 Jun

The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.

Here are links to some of the more marketing-oriented articles from this special section:

2 Responses to “Big Data Becomes BIG”


  1. “Big Data” Trends | Evans on Marketing - August 7, 2013

    […] we have noted before, “big data” is now the big rage in business. So, it is imperative to understand what “big […]

  2. Big Data and Better Pricing Decisions | Evans on Marketing - June 18, 2014

    […] we have written before (see for example, 1, 2, 3), more and more marketers have become involved in big data […]

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