The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.
Here are links to some of the more marketing-oriented articles from this special section:
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing analytics, big data, customer expectations, entertainment marketing, experiential marketing, marketing research, opportunity, planning, social media, sports marketing, technology, trends 2