Small Firms & Pricing: Questions to Consider – Part 6

by Joel R. Evans and Barry Berman

In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. How would you

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Small Firms & Pricing: Questions to Consider – Part 5

by Joel R. Evans and Barry Berman

This is the fifth in our series of six columns on hints for price-setting by small firms. How would you respond to these

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Small Firms & Pricing: Questions to Consider – Part 4

by Joel R. Evans and Barry Berman

This is the fourth in our series of six columns on hints for price-setting by small firms. How would you respond to these

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Small Firms & Pricing: Questions to Consider – Part 3

by Joel R. Evans and Barry Berman

This is the third in our series of six columns on hints for price-setting by small firms. How would you respond to these

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