When Is a “Sale” a Sale?

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st Century: Price advertising guidelines have been set by the FTC and trade associations such as […]

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Post-Holiday Shopping Tips

We offered a lot of holiday shopping tips last month. Here are several post-holiday shopping tips to keep in mind: January is a great month to shop. Retailers offer discounts to clear out the overstocks remaining from the holiday season. Keep looking at retailer ads and online comparison shopping sites to see if prices have […]

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Be a Smart Customer: 2013 Holiday Shopping Tips

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October. So, here are my 2013 shopping tips as […]

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Are Some Price Discounts an Illusion?

When is a sale a sale? Click here to learn more:   Are Some Price Discounts an Illusion?   If you like this post, sign up to follow:    http://bermanevansretail.com  

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