TV Interview: Where Should Retailers Be Locating?

Evans on Marketing Consumers and Their Behavior, Distribution, Trends , , , , , , , , , , , , , 1

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host …

Read more

Understanding “Proximity Marketing”

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Technology and Marketing, Trends , , , , , , 7

Here’s another term for our marketing toolbox: proximity marketing. Do YOU know what this is and why we should grasp this concept?

As Marketing Tech Blog explains it:

“Proximity …

Read more

Will Chitter Make It?

Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , , , ,

Chitter is “an app that rewards you with free offers and special discounts for doing something you already do: posting photos to your social media! Available now, use Chitter to …

Read more