Bye 2017, Hello 2018: Live Life Every Day

With the end of 2017, let’s say: Bye 2017, Hello 2018: Live Life Every Day.  As I noted last year, this represents a meaningful post for me. And a very personal one: “Since beginning more than four years ago [now more than five years ago], Evans on Marketing has always presented posts in a professional and […]

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Hofstra Marketing: Exciting Times Ahead

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. 🙂  

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Congratulations Hofstra Marketing

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families find the right college. We publish rankings and reviews that make choosing the best college […]

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Rogue One Is Finally Here!

Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.    

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A Graduating B School Student Talks About Her Job Search

Guest Blogger Alyson Guarino, Hofstra University _______________________________________________ In a detailed commentary about the post “Are You Ready for a Months-Long Job Interview?”, Alyson Guarino, a graduating Zarb School of Business BBA student [and President of the Student Government Association at Hofstra] wrote the following about her job search. There are many lessons for job and […]

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Zarb at 50 (1): Overview Video with President Rabinowitz

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary events comprised well-attended videotaped presentations by President Rabinowitz and five distinguished alumni, followed by a reception. We are making the videos available in three ways: […]

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Want to Attract the Health-Conscious Consumer?

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested in a healthy lifestyle. There are many tips and graphics.    

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TV Interview: Where Should Retailers Be Locating?

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. There are many tips and graphics.      

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TV Interview on Launching New Goods and Services

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with launching new products. There are many tips and graphics.      

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Appealing to the Luxury Shopper

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.      

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