Questionable Marketing Tricks

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

 
About a month ago, we wrote about how to avoid being scammed. Here, we examine other questionable marketing tricks for consumers to beware.

 

Smart Consumers Should  Be

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More Gamesmanship on Retail Prices — Even Online

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues , , , , , , , , , , , , , , 8

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many …

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When Is a “Sale” a Sale?

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Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click …

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Aggravated by Airline Pricing?

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Pricing , , , , , , , , , , , , 1

The complexities and variability of airfares can be disconcerting even to the most patient people. Two recent articles appearing in the Wall Street Journal illustrate the situation. The second article …

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