positioning Archives

Building a Stronger Personal Presence

September 12, 2014 Evans on Marketing Careers, Marketing Communications, Social and Digital Media career, experiential marketing, personal assessment, planning, positioning, relationship, self branding, tips, trust 2

How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others?

According to Elizabeth Holmes, writing for the Wall …

A Clever Take on What Brands Cannot Do for Us

April 24, 2014 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing brand, humor, positioning, slideshow 16

Sorry brand marketers, but your brands cannot solve all of our lives’ problems or issues. 🙂

Enjoy this slideshow by Michael Paredrakos, Strategic Planner at the Curious Brain.

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Building an Online Brand Reputation

March 9, 2014 Evans on Marketing Careers, Product Management Careerealism, online, planning, positioning, self branding, tips 11

Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self …

Self Branding for a Successful Career

January 12, 2014 Evans on Marketing Careers, Product Management infographic, planning, positioning, self branding, strategy, tipping 16

Self branding — how we wanted to be perceived by employers, potential employers, peers, and others — is a major key to long-term career success.

With this in mind, here …

The Visions and Missions of Leading Firms

October 30, 2013 Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Product Management business model, customer expectations, global, mission, opportunity, planning, positioning, success, vision 1

Check out this informative slide show from Alar Kolk on the “Visions & Missions of Fortune Global 100.”

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