Can Microsoft Finally Generate a Success in an Apple Marketplace?

Evans on Marketing Product Management, Technology and Marketing , , , , ,

As Microsoft announced that it would soon be introducing its own tablet, the Surface, to compete with the iPad and Droid-driven devices, four questions come to mind: Can Microsoft be successful after so many missteps with other products? Can Microsoft be a hardware manufacturer after so many years as a software-driven company? The entertainment-oriented X-Box is […]

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Going Beyond Search, Into Fetch

Evans on Marketing Business Analytics and Marketing Information, Online Marketing , , , ,

According to New York Times tech guru David Pogue, “Until recently, you could look up a Web page using Google and Bing, but you still had to go fetch it. But that’s about to change. In the last couple of weeks, both Google and Microsoft have added new features that try to spare you that […]

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