Nintendo and the Evolving World of Video Gaming

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It was less than a decade ago (November 2006) when Nintendo revolutionized the video game marketplace with its interactive — and highly successful — Wii. But, the landscape has gotten …

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Marketing Laptops in a Complex Market Space

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What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing.…

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Where Are Future Technology Sales: Hardware Or Software?

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Knowledge@Wharton makes a very interesting observation about the future of technology: “In recent weeks, Amazon.com, Microsoft, and Apple have all held splashy events to tout their newest tablets — the …

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Microsoft Bets the House on Windows 8

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To some, it’s hard to believe that Microsoft was once the world’s most valuable company. In fact, in inflation-adjusted dollars, Microsoft’s total market value of $616 billion in 1999 is …

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