Rogue One Is Finally Here!

Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.    

Read more

Rogue One: May the Force Still Be with You

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith. This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved […]

Read more

Star Wars Is Finally Here: Will the Hype Pay Off?

The new Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype machine is in full gear — with numerous ads, appearances by the stars on late night TV shows, and glitzy premieres. Some are even predicting that […]

Read more

May the Force Be with You — and Your Toys

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza. According to Bloomberg Business: “After Star Wars Episode III: Revenge of the Sith hit theaters in 2005, Star Wars toy sales jumped 385 percent from the year earlier. […]

Read more