Rogue One Is Finally Here!

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Professor Evans recently did a radio interview following up on our prior post on Rogue One.

Click to listen to that interview.
 

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Rogue One: May the Force Still Be with You

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Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.

This year, on December 16, …

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Star Wars Is Finally Here: Will the Hype Pay Off?

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The new Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype …

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May the Force Be with You — and Your Toys

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 17

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza.

According …

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