May the Force Be with You — and Your Toys

1 Dec

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza.

According to Bloomberg Business:

“After Star Wars Episode III: Revenge of the Sith hit theaters in 2005, Star Wars toy sales jumped 385 percent from the year earlier. Since then, the property has been among the top 10 selling toy properties, according to NPD Group. With Disney its backer, the newest Star Wars film is poised to knock toy sales out of this galaxy. Bloomberg’s Ramy Inocencio digs in to the Star Wars toy invasion in the video below.”

 

 

17 Responses to “May the Force Be with You — and Your Toys”

  1. Christopher Mezzasalma December 2, 2015 at 11:09 am #

    There has been a lot of hype for the new Star Wars movie coming this month. With that being said, the merchandise for that industry will boom! Not only the toys but everything star wars related, just like Revenge of the Sith back in 2005. Considering that movie was released 10 years ago when i was a kid as well. I didnt think they would make another movie since the series felt complete but if their is money to be made why retire? 10 years also adds onto the additional hype since its been so long without anything star wars related. They also created a game Star wars battlefront which also has been brought back after a long time. Im excited for the next few weeks and to see the movie! No toys though.

  2. Maria Carbone December 2, 2015 at 4:52 pm #

    Being that the Star Wars franchise has brought in a substantial amount of revenue from both the movies and toys, I believe that after the release of this last movie the toy industry will boom once again, generating more money than ever before. Being that the company is also backed by Disney does not hurt and therefore that is an attribute that will help their sales.

  3. Anil Angad December 5, 2015 at 10:54 am #

    I personally do not understand why Star Wars is so popular. I have never seen a Star Wars movie, and the whole concept of space fighting seems a little strange. Regardless, the movies are extremely popular, and subsequently so is the merchandise. Thus, it makes complete sense that toy retailers, especially ToysRUs, are stocking up on Star Wars merchandise for the holiday season. There will definitely be a lot of competition among toy manufacturers and toy retailers to produce and sell the toys. I believe the toys will sell out everywhere. It seems like Star Wars toys are likely to be something that toy retailers cannot possibly overstock, as they will be in high demand.

  4. Danielle Esposito December 5, 2015 at 4:22 pm #

    It is really smart that stores are doing this because Star Wars is a big deal in this country. It is a great deal because stores will increase profit dramatically for these toys. It is a big trend and therefore companies will make the most off of these toys. I personally do not like star wars and would never buy any of these toys for my cousin who is 5.

  5. John Elarde December 6, 2015 at 11:20 pm #

    It is interesting to see how big of an industry Star Wars is. I am not a big fan of the movies but there is clearly a very large market for the movies and toys. It is amazing to see how many retail sales stem from the movie. Not only will the movie make money, but the sales that come from the movie are also substantial. It is important for companies to predict how much to produce based on how much they predict consumers will buy. I’m sure there is a lot of research done prior to production in order to determine what needs to be produced.

  6. Xavier Alvarez December 6, 2015 at 11:37 pm #

    I think these toys will be flying off of the shelves because of the new movie coming up. The franchise is loved by children, teens, and even adults. It is probably a smart move for store to be selling these toys early because there is a hype before the movie comes out so people will probably buy before they even see the movie.

  7. Brianne December 7, 2015 at 10:29 am #

    With the holiday season in full swing, many toy companies are stocking their shelves with toy around the holiday movies. Star Wars has a rich history of doing well and being well liked by people of all generations. There is a lot of hype around the movie coming out this December. Since the first trailers have aired, many toy stores have been stocking their shelves with toys for Star Wars fans. It will be interesting to see how the sales are influenced by the success or failure of the movie. It will also be interesting to see how sales will influence future Star Wars toys. It is a brilliant idea for toy stores to stock their shelves early, so holiday shoppers and fans alike can obtain the perfect toy for their Star Wars loving friends/family members

  8. Peter Drakopoulos December 7, 2015 at 3:11 pm #

    I think it is a great idea for stores to capitalize on the success of the franchise Star Wars. Even though I am not the biggest fan of Star Wars, I know people are fanatics about the franchise and I know they would buy anything that is Star Wars related. It is also smart because stores will get people like me to buy some of this Star Wars stuff to give someone else as a birthday or Christmas gift.

  9. Phillip Bonanni December 8, 2015 at 5:44 pm #

    Star Wars has such a reputation that as soon as they announced a new movie the response was enormous. On top of this, the fact that Disney has bought the rights, this gives the overall Star Wars name even more power. Toy production from movies is a major business, and since Star Wars is getting as much promotion as it is, it only makes sense that toy companies and looking ahead and assuming a big holiday boom on sales. Companies will certainly capitalize from all of the talk about Star Wars.

  10. Nick Wejchert December 12, 2015 at 11:01 am #

    I think the most interesting take away from the short video that helped to explain Star Wars massive merchandise success is the fact that star wars is a true multi-generational franchise. When it comes to holiday shopping it intuitively makes sense that parents will be more willing to spend to spend money on familiar star wars products that they may themselves have some emotional attachment to then to spend money on holiday toys that they have no personal identification with.

    Yet another factor diving the popularity of Star Wars toys is the fact that Star Wars is set in a futuristic environment and when the original movies came out virtually none of the technologies featured in the movie could be replicated in real life however now forty something years later many new sifi-mirrioring technologies such as drones and remote control robots have emerged creating a fantastic opportunity for Star Wars brands to create new exciting products that were simply not posable when the original films came out.

  11. Nick Wejchert December 12, 2015 at 11:03 am #

    I think the most interesting take away from the short video that helped to explain Star Wars massive merchandise success is the fact that star wars is a true multi-generational franchise. When it comes to holiday shopping it intuitively makes sense that parents will be more willing to spend to spend money on familiar star wars products that they may themselves have some emotional attachment to then to spend money on holiday toys that they have no personal identification with.

    Yet another factor diving the popularity of Star Wars toys is the fact that Star Wars is set in a futuristic environment and when the original movies came out virtually none of the technologies featured in the movie could be replicated in real life however now forty something years later many new sifi-mirrioring technologies such as drones and remote control robots have emerged creating a fantastic opportunity for Star Wars brands to create new exciting products that were simply not posable when the original films came out.

  12. Eyanna Rasheed December 16, 2015 at 11:44 pm #

    I think Star Wars marketed themselves very well. They have reached various age groups and children will be the ones to say “OMG I love Star Wars” which will add to the sales and franchise. I think especially since its around Christmas, these items might just sell out. Who knows if there will ever be another Star Wars movie ever? Just based on the fact that it was 10 years from the last movie is enough to motivate a lot of people into buying Star Wars related stuff.

  13. Elliot Solomon December 13, 2016 at 12:02 pm #

    Star Wars toys are 1.5 billion dollar industry and obviously growing. The production of the latest toys started two years before Star Wars: Rogue One was released. I can understand when they say that people from ages 5 to 60 years old love this franchises. I just like the idea that while all of the movies are rated PG-13 and how the parents are already getting their children into the franchise to make more money off of them later on.

Trackbacks/Pingbacks

  1. May the Force Be with You -- and Your Toys | So... - December 1, 2015

    […] Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza. According to Bloomberg Bus…  […]

  2. Star Wars Is Finally Here: Will the Hype Pay Off? | Evans on Marketing - December 16, 2015

    […] Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype machine is in full gear — with numerous ads, appearances by the stars on late night […]

  3. Star Wars Stuff To 3D Print - DaddyTips.com - December 18, 2015

    […] May the Force Be with You – and Your Toys […]

  4. Rogue One: May the Force Still Be with You | Evans on Marketing - December 1, 2016

    […] December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the […]

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