May the Force Be with You — and Your Toys December 1, 2015 Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, Bloomberg Business, Disney, opportunity, planning, Star Wars, success, toys, video, YouTube 17 Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza. According … Read more
