What Happens When the Iconic Company Founder Departs?

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , ,

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders …

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Is It OK for Celebrities to Plug Products on Social Media?

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing , , , , , , , , , 2

Many celebrities have very active social media accounts, some attracting millions of followers. For the most part, those followers are happy to read about the lives and activities of the …

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What’s Ahead for TV Advertising?

Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , ,

Due to the changing ways in which people connect with their media, TV ads are destined to change substantially. Take a look at this video clip from the Wall Street …

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What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , ,

In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …

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