Using Humor in Advertising: Nivea for Men

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , 1

As more companies expand their efforts in the men’s personal care market, they are looking for ways to stand out. And they are often turning to humor, as is the …

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Who Owns Athletes’ Likenesses? The Athletes Or the NCAA?

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing , , , , , , , , , 1

There is a major lawsuit in process regarding the NCAA’s use of college athletes and former athletes in a commercial manner — without compensating the athletes.

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Communication Vehicles Used in Sponsorships

Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , ,

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, …

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They’re Back: Twinkies Return to Store Shelves

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , , , , , , , , ,

As we reported late last year, the beloved Hostess Twinkies brand was only going on a hiatus until the brand was purchased by another firm after the failure of …

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Trends in Advertising

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , , , ,

With the rapid growth of the digital era, advertising sure has changed. Some of the changes have been gradual. Others have been dramatic. And consumer trust remains a big consideration …

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