The Sock Queen: Slideshow

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , 16

With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks:

“Happy Socks started in the …

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What Happens When the Iconic Company Founder Departs?

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , ,

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders …

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