“Injectible Ads”: A New Practice That Has Some Firms Fuming

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing , , , , , , , , , , 1

We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of unsuspecting …

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Why Do Many Ads Annoy Us?

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Privacy, Identity Theft, and Ethical Issues , , , , , , , , , , , 2

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them.

As Consumer

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When Does a Selfie Go Too Far?

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 17

Recently, the Boston Red Sox baseball team was honored by President Obama for winning the 2013 World Series. The tradition of U.S. presidents honoring winning teams and athletes goes back …

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Adidas’ View of the World Cup

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , , 17

The upcoming 2014 World Cup in Brazil will the world’s most viewed sporting event of the event of the year — yes, more viewers than for the Super Bowl.

As …

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Clever Billboard Ads from Around the World

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Billboard (outdoor) advertising can quite powerful.

In a recent HubSpot article, Sam Kusinitz identified 15 great examples (complete with photos and video clips). Here are two of them. The …

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