Are YOU Buying the Right for Gas for Your Vehicle?

What factors do you consider when buying gas for your vehicle? Octane rating, emissions, brand name, price? Do you believe that there are differences in gasoline? The correct answer is yes, but not necessarily in the way that you think. There are actually two points that should be important to you, even if you have […]

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Why Do Many Ads Annoy Us?

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them. As Consumer Reports recently noted: “Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer […]

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Don’t Be Scammed!!!!

In its October 2012 issue, Consumer Reports discusses many of the ways in which shoppers are scammed/tricked by companies. As the nonprofit group notes: “Fraud and identity-theft complaints tracked by the Federal Trade Commission topped 1.2 million last year [2011], up 19 percent over 2010 and 800 percent since 2000. Moreover, the FBI says fraud […]

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