Chobani IS at the Olympics, Even If Its Yogurt Is Not

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , 13

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right …

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Advertising at the End of the Super Bowl? Have an Ad That’s Viral!

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 13

Until last night, many of the recent Super Bowl games have been close. This makes advertisers VERY happy. Why? Because the viewership of the game stays high and ads in …

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