Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them.

As Consumer Reports recently noted:

“Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer Reports National Research Center, are robocalls; false claims that you’ve won a prize or sweepstakes; bills that look real but aren’t; pop-up online ads; and hyperbolic ads for medical remedies. Least annoying of all the gripes we asked about: ads on billboards.”

“Women tend to get more annoyed than men, our survey of 1,000 Americans found, especially with fast-talking disclaimers; ads that target people based on past purchases, demographics, or behavior, and asterisks tied to tiny disclaimers in print or online ads.”

Take a look at the infographic below. How do YOU feel about these advertising tactics?


2 Replies to “Why Do Many Ads Annoy Us?”

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