Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]

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Proud to Be Part of the Hofstra Community

Members of the Hofstra community came together to make a message assuring all students that they are welcome on Hofstra’s campus. Representatives from faculty, administration, athletics, student affairs, and a wide variety of student leaders want all students from across the globe to know #YouAreWelcomeHere      

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Bravo, Patagonia!

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running.” […]

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When Marketing’s Good, It Can Do GOOD

Cause-related marketing can be inspirational and touch us. Hopefully, it can also make us want to better ourselves and the world. 🙂 Consider the annual Wildlife Conservation Film Festival (WCFF): “The WCFF’s mission is to inform, engage, and inspire audiences about the need for and importance of the protection of global biodiversity. The WCFF does […]

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Under 40s Impacting the World

For the purposes of this post, we are defining “young adults” as any adults under 40 years of age. [Yes, there will be some 20-year-olds who view 39 as ancient. LOL). But this definition enables us to closely look at the World Economic Forum’s (WEF) “Young Global Leaders: Class of 2016” reports.   According to […]

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McDonald’s Strong Involvement in Children’s Literacy

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to improve its image as the world’s leading fast-food company. As part of its healthier choices […]

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Brita Water Signs NBA Star Stephen Curry as Endorser

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing the amount of plastic bottles that end up in our landfills and oceans. 1 Brita water filter used = 300 plastic bottles saved.” It has […]

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Lego: Innovation and Sustainability Can Co-Exist

Lego is the maker of the popular wood and plastic building blocks and toys, and the inspiration behind last year’s highly successful Lego movie. LEGO “is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, […]

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Etsy: A Pioneering B Corporation

Etsy is an innovative online retailer. On April 16, 2015, Etsy had a successful IPO (initial public offering), which valued the firm at $3.3 billion as of the end of the day. Its company philosophy is described at its Web site: “Etsy is a marketplace where people around the world connect, both online and offline, to make, […]

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Why Do Many Ads Annoy Us?

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them. As Consumer Reports recently noted: “Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer […]

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