Recently, the Boston Red Sox baseball team was honored by President Obama for winning the 2013 World Series. The tradition of U.S. presidents honoring winning teams and athletes goes back many decades.
So, what makes this year’s celebration different? David Ortiz of the Red Sox took a selfie with President Obama. Nothing wrong what that, right? So, what’s the controversy?
It seems that Ortiz had signed a promotion deal with Samsung shortly before the ceremony and the photo then became viewed as too commercial in nature — something that all presidents have frowned upon.
As reported by Tim Parry for Multichannel Merchant:
“It all seems innocent. But Terry Lefton of Sports Business Daily reported a day before the Big Papi-presidential selfie that David Ortiz had signed an endorsement deal with Samsung – one similar to the one Ellen DeGeneres signed with Samsung prior to her Oscars selfie.”
Who do YOU believe?