Home
About

Category: <span>Pricing</span>

Pricing should be viewed from both buyer and seller perspectives. Many factors come into play.

Can You “Pass” This Product Management Quiz? :-)

July 4, 2014 Evans on Marketing Global Marketing, Pricing, Product Management, Technology and Marketing, Trends customer expectations, innovation, product management, quiz, slideshow, technology, trends 1

Happy Fourth of July. Looking for something to do this morning?

Think you know product management? Try out this 10-item quiz.

Let us know how you do. (No cheating: The …

Evans on Marketing’s 20 Most Popular Posts

June 23, 2014 Evans on Marketing Careers, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends analytics, competition, customer expectations, customer satisfaction, experiential marketing, infographic, opportunity, planning, popular posts, social media, success, trends 2

Since this blog began in 2012, several of the 900 posts have been especially popular among readers. For those who have missed any of the 20 most popular posts, here …

Big Data and Better Pricing Decisions

June 18, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Pricing analytics, big data, business model, marketing research, McKinsey, opportunity, planning, pricing, tips 2

As we have written before (see for example, 1, 2, 3), more and more marketers have become involved in big data analysis.

Now, comes new research from …

Is Everything You Know About ROI Wrong?

June 12, 2014 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Pricing, Product Management analytics, financial, investment, opportunity, planning, ROI, slideshow, strategy, tips 3

For most companies, maximizing their return on investment (ROI) is a key goal that drives their strategies. But are they using and measuring ROI properly? Sometimes, ROI is not so …

An Interesting New Concept: “Sympathetic Pricing”

June 11, 2014 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Pricing bad behavior, customer expectations, good manners, sympathetic pricing, tips, Trendwatching.com, trust, value 1

As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.

According to Trendwatching.com, sympathetic pricing is …

1 … 24 25 26 … 32

Follow Blog via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Email Address

Year

2022 (51)
2021 (180)
2020 (228)
2019 (199)
2018 (216)

Evans on Marketing

RSS - Posts

Archives

October 2022
September 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012

Year

2022 (51)
2021 (180)
2020 (228)
2019 (199)
2018 (216)