The complexities and variability of airfares can be disconcerting even to the most patient people. Two recent articles appearing in the Wall Street Journal illustrate the situation. The second article …
Read moreAre You Overpaying? How Many TV Channels Do YOU Actually Watch?
Over the last few years, the debate has been growing more fierce with regard to the way TV channel subscriptions are sold to consumers.
On one side of the debate …
Read moreA Flying Camera: Myth Or Reality?
Evans on Marketing Pricing, Product Management, Technology and Marketing, Trends camera, DJI, drone, Phantom 2 Vision 28
In our Hofstra graduate product innovation class this semester, we have talked about the possibility of a commercially-viable, hands-free, voice-activated, floating camera. We have had fun with what we thought …
Read moreWhat Drives Shopping Behavior?
As Anum Hussain, an inbound marketing manager for the inbound sales division of HubSpot, writes:
“The way people buy products and services online has dramatically changed over the years — and these …
Read moreHow About This Radical Idea? Hold on to Your Smartphone
For years now, we’ve been conditioned to buying a new cell phone every two years. Why? More features, longer battery life, cooler design, status, etc. And mobile companies have sure …
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