Evans on Marketing has written about pricing about 130 times. All pre-COVID 19. But, it is important to discuss pricing and the COVID-19 crisis. For many B2B and B2C …
An Interesting New Concept: “Sympathetic Pricing”
As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.
According to Trendwatching.com, sympathetic pricing is …Read more