Evans on Marketing has written about pricing about 130 times. All pre-COVID 19. But, it is important to discuss pricing and the COVID-19 crisis. For many B2B and B2C …
An Interesting New Concept: “Sympathetic Pricing”
As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.
According to Trendwatching.com, sympathetic pricing is …
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