Repairing Apple iPhone X Costs What?

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post focuses on: repairing Apple iPhone X costs what? Don’t be surprised in the next sections! […]

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iPhone Dominance and Pricing Over the Years

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. As the following chart from Statista shows: “Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in […]

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The Unique Back Story of Warby Parker

Warby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, […]

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Ethically, Should There Be a “Pink Tax”?

Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even if the items are exactly the same. This practice has become known as the pink […]

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GoSpaces, a Free Web Site Builder and E-Commerce Platform

Go Spaces (also known as Spaces) is a rather new Web site designer and host. It has a free design package that “Brings your business online. Get access to 15 free business tools. Branded Space. 3% per transaction + gateway  fees.” It also offers a premium package for $4 per month: “Take your business to […]

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Our Six-Part Series on Pricing Tips

Recently, we published a six-part series on pricing practices and tips. Here, in one place ( 🙂 ), are links to each part of the series: Small Firms & Pricing: Questions to Consider – Part 1 Small Firms & Pricing: Questions to Consider – Part 2 Small Firms & Pricing: Questions to Consider – Part 3 Small Firms […]

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Small Firms & Pricing: Questions to Consider – Part 6

by Joel R. Evans and Barry Berman In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. How would you answer these questions? How are prices displayed? There are various options for displaying prices, depending on the pricing philosophy (such as a prestige image versus […]

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Small Firms & Pricing: Questions to Consider – Part 5

by Joel R. Evans and Barry Berman This is the fifth in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? How do you use prices in competing with a larger firm? One of the most common myths in retailing is that small firms can never […]

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Small Firms & Pricing: Questions to Consider – Part 4

by Joel R. Evans and Barry Berman This is the fourth in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? Do you plan for stock shortages (due to shrinkage and clerical errors) when setting prices? How? Yearly, tens of billions of U.S. retail sales alone […]

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Small Firms & Pricing: Questions to Consider – Part 3

by Joel R. Evans and Barry Berman This is the third in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? How does your firm use manufacturer suggested list prices? Before discounting grew, many retailers adhered to suggested manufacturer list prices, except when running sales. Consumers […]

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