Repairing Apple iPhone X Costs What?

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post focuses on: repairing Apple iPhone X costs what? Don’t be surprised in the next sections! […]

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iPhone Dominance and Pricing Over the Years

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues. Let’s examine iPhone dominance and pricing over the years.   After a Decade: iPhone Dominance and Pricing Over the Years As the following chart […]

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The Unique Back Story of Warby Parker

Warby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site: “Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, […]

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Ethically, Should There Be a “Pink Tax”?

Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even if the items are exactly the same. This practice has become known as the pink […]

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GoSpaces, a Free Web Site Builder and E-Commerce Platform

Go Spaces (also known as Spaces) is a rather new Web site designer and host. It has a free design package that “Brings your business online. Get access to 15 free business tools. Branded Space. 3% per transaction + gateway  fees.” It also offers a premium package for $4 per month: “Take your business to […]

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Our Six-Part Series on Pricing Tips

Recently, we published a six-part series on pricing practices and tips. Here, in one place ( πŸ™‚ ), are links to each part of the series: Small Firms & Pricing: Questions to Consider – Part 1 Small Firms & Pricing: Questions to Consider – Part 2 Small Firms & Pricing: Questions to Consider – Part 3 Small Firms […]

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Small Firms & Pricing: Questions to Consider – Part 6

by Joel R. Evans and Barry Berman In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. How would you answer these questions? How are prices displayed? There are various options for displaying prices, depending on the pricing philosophy (such as a prestige image versus […]

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Small Firms & Pricing: Questions to Consider – Part 5

by Joel R. Evans and Barry Berman This is the fifth in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? How do you use prices in competing with a larger firm? One of the most common myths in retailing is that small firms can never […]

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