Tag Archives: pricing

Repairing Apple iPhone X Costs What?

6 Nov

The iPhone X is one of the most anticipated new products in years. Pre-orders closed early. And production delays will cause a huge order backlog. And all of this for a product with a starting price of $999. This post focuses on: repairing Apple iPhone X costs what? Don’t be surprised in the next sections! Apple’s announced iPhone X repair costs also set records.

First, review a few of our recent iPhone posts. Then see what iPhone X repair costs will be. iPhone Dominance and Pricing Over the Years.   As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?   iPhone 7 2017 Prices Around the Globe.

 

Background: Repairing Apple iPhone X Costs What?

Please remain calm in reading what follows. 🙂

According to Apple:

“Every iPhone comes with one year of hardware repair coverage through its limited warranty. And there is up to 90 days of complimentary support. The Apple Limited Warranty covers your iPhone and Apple-branded accessories. It protects against defects for one year from the date of purchase. Our warranty [complements] rights provided by consumer law. It doesn’t cover accidents or unauthorized modifications.”

“Complimentary hardware support provides phone support. This includes basic setup, installation, assembly, and connectivity. Complimentary software support also provides phone support. This includes installation, launch, or reinstallation (not data recovery). Your hardware must meet minimum requirements for the software.”

What does this mean? Do not accidentally drop any new iPhone and crack the screen. If you do, you must pay for the repair. And even if you drop the phone within one month of purchase.

 

The Specifics: Repairing Apple iPhone X Costs What?

Now, let’s discuss the repair costs for the iPhone X. Remember, the warranty info above applies to all iPhones.

Again, let’s turn directly to Apple for basic conditions and costs of iPhone repair:

“Screen repair prices apply if you need to replace your screen due to accidental damage or mishandling. Accidental damage isn’t covered by the Apple warranty. Not covered if your iPhone screen breaks while under warranty and you don’t have AppleCare+ coverage. Not covered if your screen stops working and your iPhone isn’t covered by the Apple warranty, consumer law, or AppleCare+. If your iPhone has damage not limited to the screen, see the ‘Other damage’ fees.”

For the iPhone X, these are the costs. “Screen repair only — $279. Other damage — $549.”

iPhone X repairs cost much more than prior models. Why the big jump? CNBC observes:  “That makes sense. The iPhone X includes a glass-covered chassis and OLED display.”

Track the evolution of iPhone repair costs.

Repairing Apple iPhone X Costs What?

Buy AppleCare+coverage and repair costs drop. According to Apple, $199 gets you this for the iPhone x:

“AppleCare+ for iPhone extends your coverage to two years from the original purchase date of your iPhone. It adds up to two incidents of accidental damage coverage. Each incident incurs a service fee of $29 for screen damage, or $99 for any other damage, plus applicable tax. In addition, get 24/7 priority access to Apple experts via chat or phone.”.

“How to get AppleCare+. Add it to your bag during the checkout process when you purchase your new iPhone. Or buy it within 60 days of your iPhone purchase. Your iPhone purchase date is the date we ship and charge you for your order.”

 

In Conclusion: Repairing Apple iPhone X Costs What?

Our comparison: (1) Damage the screen two different times. Repairs are $558 without Apple+. And $199 + $58 = $257 with AppleCare+. (2) Damage the phone beyond the screen two different times. Repairs are $1,098 without Apple+. And $199 + $198 = $397 with AppleCare+.

There are many videos about the prices of iPhone X repairs. Here’s one. The video notes the iPhone X release date of November 3, 2017. And it covers a whole range of costs.

iPhone X buyers take a deep breath. Next, decide whether AppleCare+ is worth it.


 

iPhone Dominance and Pricing Over the Years

18 Sep

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues.

As the following chart from Statista shows:

“Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in 2010 to more than 212 million in 2016. iPhone sales worldwide were over 136 billion U.S. dollars in 2016. As sales increased, the iPhone gained within the company. It has become the most successful Apple product to date. The iPhone’s share of the total revenue has jumped from 25 percent in the beginning of 2009 to 70 percent in the first quarter of 2017. As of the first quarter of 2017, iPhone’s share of revenue was at 69.4 percent. Much of the iPhone’s success can be attributed to Apple’s ability to be competitive, with new releases and updates.”

 

iPhone Share of Apple Sales worldwide — 2009-2017

Chart by Statista

 

Apple has accomplished these results despite large price increases. According to Niall McCarthy, writing for Statista, and the chart below: 

“The unveiling of the iPhone X was the most eagerly anticipated part of Apple’s launch extravaganza [on September 12, 2017]. The new handset made a daring design move in ditching the home button, while it now boasts a facial scanner and the ability to make animated emojis. For some fans, the enthusiasm of the event and the enormous hype surrounding the iPhone X will be tampered by the device’s exorbitant price tag. The iPhone X will cost between $999 and $1,149 for U.S. users. That makes it the most expensive iPhone to date, costing more than the iPhone 6s and 7 Plus, both of which hit the market at $949 (256GB). Back when the original iPhone was unveiled by Steve Jobs in 2007, the 4GB version of the device cost $499 and the 8GB version cost $599 (both requiring a 2-year contract).”

 

Chart by Statista

 

The Unique Back Story of Warby Parker

12 Jun

Warby Parker is a highly successful online — and now store-based — marketer of eyeglasses and sunglasses (“Prescription eyeglasses, starting at $95, with free shipping and free returns.”). As it notes on its Web site:

“Warby Parker was founded with a rebellious spirit and a lofty goal: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?”

“There was a simple explanation. The eyewear industry is dominated by a company that has been able to keep prices artificially high while reaping huge profits from consumers who have no options. We started Warby Parker to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket.”

“We also believe that everyone has the right to see. Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. To help address this problem, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need.”

 
Take a look at this Inc. video featuring Warby Parker founder Neil Blumenthal.

 

Ethically, Should There Be a “Pink Tax”?

5 Dec

Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even if the items are exactly the same. This practice has become known as the pink tax. We’re at the end of 2016, and this practice is still in effect.

Consider the following excerpts from a report by Glenn Taylor for Retail TouchPoints

When Boxed.com lowered the costs of feminine products sold on its site, it brought awareness to the issue of the ‘pink tax’ — the higher prices charged for female-marketed products such as razors, deodorants, and body wash compared to similar marketed-to-male products. But Boxed.com hasn’t been the only brand seeking to raise awareness about the pricing gap.”

A recent RetailWire article spotlighted the actions of New York City pharmacy Thompson Chemists, which charged a one-day 7% ‘man tax’ in response to the pink tax. Although the drugstore didn’t actually add on a tax for male shoppers, it did give females a 7% discount on all items throughout the store. The 7% discount reflected a study from the New York City Department of Consumer Affairs indicating that women’s products across a wide range of hygiene categories cost 7% more than men’s products sold in the city. As if this added tax wasn’t enough, feminine hygiene products also fall under the ‘luxury’ tax designation in 39 states, which means a 9% sales tax is charged for items such as pads and tampons.”

“Like many politically sensitive or gender-charged actions, the pharmacy’s tax was met with sharply divided opinions from consumers. While the move was reportedly received well in the store, it resulted in a flood of largely negative comments online as the story went viral.”

 

Click the image to read more on this topic from Retail TouchPoints.
 

 

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