In this era of cost-cutting and price discounting, it has become harder for many firms to price their products in a profitable manner. Yet, this can be done!
As McKinsey’s…
Read moreHow Do You Compute Customer Lifetime Value?
Smart companies realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long …
Read more2014’s Most Popular Posts at Evans on Marketing
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends 2014, analytics, joel evans, planning, tips, trends
In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! 🙂
These were our most …
Read morePLEASE Be a Smart Customer: 2014 Holiday Shopping Tips
Evans on Marketing Consumers and Their Behavior, Pricing 2014, advice, customer expectations, discount, experiential marketing, holiday shopping, joel evans, planning, sales, shopping, shopping tips, tips
DON’T be deluded by Black Friday. Be smarter than that. Sales have already started! There are 21 tips here.
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Amazon Versus Hachette, Amazon Versus Disney, Etc.
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing Amazon, business model, competition, customer expectations, customer satisfaction, Disney, dispute, ethics, Hachette, online shopping, price, trust 2