Free Resources from Trendwatching.com

Trendwatching.com is an excellent source of information about current and emerging trends around the globe: “Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on professionals in London, New York, São Paulo, Singapore and Lagos and on our network of […]

Read more

An Interesting New Concept: “Sympathetic Pricing”

As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing. According to Trendwatching.com, sympathetic pricing is driven by this phenomenon: “Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a […]

Read more

Upgradia: Another Term for the Marketing Vocabulary

In recent years, we’ve learned about friending, showrooming, tweeting, pinning, blogging, twerking (oops, how did that show up here? 🙂 ), and a whole lot more. Today, we can add “upgradia” to our lexicon. It’s really a concept that’s been around for a while, but only now can a term for this practice be added […]

Read more