Hershey Co. is a leading brand of confectionery (candy) products. It is especially strong in the United States, but has not been among the leaders in China. To thrive in …
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Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management China, competition, global, Hershey, innovation, Mars, opportunity, planning, product management, trends
What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, bad behavior, charity, customer expectations, ethics, Lance Armstrong, Livestrong, Michael Vick, Nike, product management, sports marketing, Tiger Woods, trust
In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an …
Read moreA Timeline of How the Music Industry Has Changed
Evans on Marketing Business Analytics and Marketing Information, Distribution, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing customer expectations, Digital Music News, entertainment marketing, experiential marketing, mobile media, music, social media, technology, timeline, trends 4
As we know, the music industry has changed dramatically in recent years.
Check out this animated timeline from Digital Music News.
Post suggested by KCJ
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The High-Tech Brick-and-Mortar Store
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Social and Digital Media, Technology and Marketing, Trends customer expectations, customer loyalty, customer satisfaction, digital brick-and-mortar store, experiential marketing, infographic, online shopping, opportunity, planning, shopper, social media, technology, trends 11
We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.”
According to Olga Kharif, writing …
Read moreThe State of Online Music
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing apps, global, infographic, mobile, mobile media, music, online, online shopping, social media, trends 6

