The High-Tech Brick-and-Mortar Store

We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along checkout lines, are struggling to keep the attention of consumers. The culprit? Smartphones. Stores are […]

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