The Value of Market Research for Small and Medium Firms

Research is as important for small and medium-size enterprises (SMEs) as for larger firms. But the SMEs often may have less experience in gathering and analyzing information.

Consider these observations

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Pepsi’s 5-Second Emoji Ads

As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their

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The Impact of an Industry’s Life Cycle on a Company

This post nicely complements our discussion about Apple’s recent performance. We look at the impact of an industry’s life cycle on a company.

 

The PLC: The Impact of

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Apple: A Bump in the Road Or a Crater?

After a historic run as the innovation, value-added (in terms of market capitalization), and image leader, Apple has now hit a bump in the road — or is it a

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