The story behind the phenomenon of Nike’s Air Jordan.
Read moreWho Drives Amazon’s Retail Revenues
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Online Marketing, Trends Amazon, Business Insider, e-commerce, third-party sellers
Do YOU Know What 5G Is?
Porsche Is Going Electric
Customer Service Means a Good Return Policy
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Trends Amazon, Business Insider, customer expectations, customer loyalty, customer satisfaction, L.L. Bean, opportunity, planning, refund policy, return, success, trust, video, YouTube 3
Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the […]
Read moreHere Yesterday, Gone (OR Declining Today)
Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends Alexa, AltaVista, Ask Jeeves, Business Insider, competition, eBaum’s World, experiential marketing, Live Journal, MyPace, ohnotheydidnt, social media, trends, Xanga 9
In the early 2000s, a number of new Web and social sites emerged. Despite a lot of hype, many of them did no hit expectations and/or are not as popular today. Here are some examples of the latter. As reported by Clinton Nguyen for Business Insider: “Much of the internet in the early 2000s was defined […]
Read moreSuperstars Offer Career Tips
Evans on Marketing Careers, Online Marketing, Social and Digital Media advice, Business Insider, career, leadership, opportunity, planning, Richard Branson, self branding, slideshow, tips 23
There is a lot of career advice out there, especially on the Web. But how about getting some good advice from the superstars of business? As Julie Bort notes for Business Insider: “[2016] will bring your share of troubles, issues, and setbacks. But it will also usher in a heaping load of opportunities, experiences, and victories. To […]
Read moreBest Jobs for Young People: Marketing Manager is Number One!
Evans on Marketing Careers best, Business Insider, career, glassdoor, infographic, job, marketing, online information, opportunity, ranking 1
Would it surprise you to learn that — according to Glassdoor — the number one job for young adults is marketing manager? 🙂 As reported by Aaron Taube and Skye Gould for Business Insider: “As young people determine who they’re going to be, one of the top concerns on everybody’s mind is finding a job […]
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