Due to the COVID-19 pandemic, Amazon Prime Days 2020 are underway today and tomorrow. October 13 and 14. Originally scheduled for one day in July, Amazon moved the event. …
2020 Technology Predictions
With this post, we continue our coverage of key trends. Today, we consider 2020 technology predictions from Business Insider Intelligence.
The discussion complements our tech-oriented review of The State of …
Read moreAssessing the Super Bowl of Advertising — Part One
Last week, we set the stage for Super Bowl LIV advertising. Because of the spending dollars and the scope of Super Bowl advertising, we divide our analytical discussion into …
Marketing High-End Sneakers
In 1984, Nike revolutionized the sneaker market with the first Air Jordan. In its marketing high-end sneakers, Nike blew away the competition. Since then, prices have risen dramatically. After a …
Who Drives Amazon’s Retail Revenues
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Online Marketing, Trends Amazon, Business Insider, e-commerce, third-party sellers
As CNBC notes: By the end of 2019, Amazon should account for 52.4 percent of E-commerce in the U.S.. Up from 48 percent in 2018, according to data from eMarketer. …