As we noted recently, companies are finding greater uses for the emoji (“a small digital image or icon used to express an idea, emotion, etc.”) in their marketing efforts.
Pepsi will start using emojis in FIVE-SECOND TV ads later this month, according to E.J. Schultz writing, for Advertising Age:
“For Pepsi, short is sweet when it comes to ads, which is why it is taking the unusual step of running five-second TV ads to support the cola’s new emoji-designed bottles. The brand will run more than 100 online and TV ads beginning in mid-May that are five seconds in length, a Pepsi spokeswoman confirmed. “Consumers want a shorter form of everything. This is our way of transforming media to make it more relevant to consumers.” The firm is also seeking to make ads as contextually relevant as possible. So an ad running during a baseball game will have a baseball theme.”
Here is a Pepsi’s YouTube teaser for the new emoji ads. ]Note: The teaser is about 40 seconds. 🙂 ]