Over the decades, a lot of new products have been developed and marketed by small firms. Sometimes, these products find unfulfilled product niches (such as the original Vitaminwater) and then …
Read moreThe Impact of an Industry’s Life Cycle on a Company
This post nicely complements our discussion about Apple’s recent performance. We look at the impact of an industry’s life cycle on a company.
The PLC: The Impact of
… Read moreAll Are Welcome Here
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media advice, All Are Welcome Here, American Express Open Forum, bad behavior, Common Roots Café, ethics, good manners, Main Street Alliance, trust, YouTube 13
The American Express OPEN Forum has produced a valuable video, All Are Welcome Here, based on the acceptance of diversity:
“More than 10,000 small business owners around the country …
Read moreAvoid These Mistakes When Selling to China
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Trends American Express Open Forum, business model, China, competition, customer expectations, Export Now, Frank Lavin, global, mistakes, opportunity, trust 23
Selling goods and services to companies and consumers in China is not an easy task for foreign firms. Here are some mistakes to avoid.
Based on an interview with Frank
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