Videos on How to Map the Customer Loyalty Cycle

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is

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Intended Meanings of Popular Brands

Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time.

Below

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Under 40s Impacting the World

For the purposes of this post, we are defining “young adults” as any adults under 40 years of age. [Yes, there will be some 20-year-olds who view 39 as ancient.
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The Sock Queen: Slideshow

With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks:

“Happy Socks started in the

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A Graduating B School Student Talks About Her Job Search

Guest Blogger

Alyson Guarino, Hofstra University

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In a detailed commentary about the post “Are You Ready for a Months-Long Job Interview?”, Alyson Guarino, a graduating Zarb School

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