Intended Meanings of Popular Brands

Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time. Below is an interesting infographic on the images that several popular brands seek to present to consumers, from the Translation Company: “Creating a strong brand identity […]

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2014 Best Global Brands

Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world: “To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will have expanded across the established economic centers of the world and have entered the major markets of […]

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