Brand Complaints and Social Media

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed […]

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What People Want from Brands On Social Media

Last week, we posted about “Are You Always “On”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’ behavior on social media or to our own efforts on social media, care must always be taken — and bad/inappropriate behavior avoided. Consider these observations and charts from a […]

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Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

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Latest Social Media Demographics by Platform

As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms. Sprout Social has uncovered data on a number of social media platforms and published the terrific infographic shown below: “In the social media industry, your audience demographics […]

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Social Media Checklists: Part 1

In this first of two posts on social media checklists, the focus is on the activities necessary to best use social media. This comprehensive checklist from Sprout Social is divided by time frame — from daily to quarterly. NOTE: Click on the image to learn more about each activity shown in the checklist.    

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Are You Current with Your Social Media Jargon?

We sometimes LOL when watching a funny movie, ask for questions with AMA (Ask Me Anything), DM when talking to someone on Twitter, and so on. So, are you ready for some new jargon? Here are several social media terms from Jennifer Beese, writing for Sprout Social: ¯\_(ツ)_/¯ A shrug expression often referred to “whatever,” […]

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Do YOU Have a Strong Twitter Feed?

In terms of audience size Twitter and use, Twitter is still booming. According to the firm: It has about 284 million monthly active users. There  are 500 million Tweets sent each day. 80% of Twitter active users use it on mobile devices. There than three-quarters of Twitter accounts are outside the United States. More than 35 […]

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A Twitter Action Plan

Through Sprout Social, companies can “reach your audience across networks and promptly reply to your customers. Sprout makes it easy for teams to keep tabs on conversations and effectively engage at all times.” Sprout Social has published an informative infographic on how small and mid-sized firms can better use Twitter: “Millions use Twitter daily to […]

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Too Many Brands Not Keeping Up with Social Media Activity

Millions of companies have passed the first threshold with social media. They are in the game by having Facebook, Twitter, and other social media accounts; and many operate their own blogs. However, lots of companies have not successfully passed the second threshold with social media. They are not active enough with their accounts and sometimes […]

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