Native Advertising Is Here to Stay. Is This Good?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , 4

In recent years, native advertising has been gaining in popularity. According to Sharethrough:

“Native advertising is a form of paid media where the ad experience follows the natural form …

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How Do Consumers Feel About “Native Advertising”?

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , , , , , 1

What is “native advertising” and why are some people upset about it?

Consider this commentary from eMarketer:

“Social networks, news sites, digital content aggregators, and streaming media services are rife …

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