Native Advertising Is Here to Stay. Is This Good?

In recent years, native advertising has been gaining in popularity. According to Sharethrough: “Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Form — Native ads match the visual design of the experience they live within, and […]

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Like It Or Not: Native Advertising Is Here to Stay

Native advertising is a relatively new practice that is rather controversial. It is also booming!!!!! On the one hand, beleaguered publishers — print and online — are able to generate more ad dollars. On the other hand, consumers may not recognize that material that looks like a regular story is really a disguised ad. With […]

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How Do Consumers Feel About “Native Advertising”?

What is “native advertising” and why are some people upset about it? Consider this commentary from eMarketer: “Social networks, news sites, digital content aggregators, and streaming media services are rife with ads that are integrated into the content experience. According to a new eMarketer report, Native Advertising: An Emerging Consensus for a New Kind of […]

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