Native Advertising Is Here to Stay. Is This Good?

In recent years, native advertising has been gaining in popularity. According to Sharethrough:

“Native advertising is a form of paid media where the ad experience follows the natural form

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How Do Consumers Feel About “Native Advertising”?

What is “native advertising” and why are some people upset about it?

Consider this commentary from eMarketer:

“Social networks, news sites, digital content aggregators, and streaming media services are rife

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