The new Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype …
Read moreStar Wars Is Finally Here: Will the Hype Pay Off?
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing advertising, customer expectations, experiential marketing, Force Awakens, global, planning, Star Wars, video, YouTube 14