The new Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype machine is in full gear — with numerous ads, appearances by the stars on late night TV shows, and glitzy premieres. Some are even predicting that the new movie will challenge Avatar’s $2.8 billion worldwide revenue record.
On December 14, as reported by the Wall Street Journal, it had its spectacular Hollywood premiere: “Star Wars: The Force Awakens had its world premiere on Dec. 14 in Los Angeles in a star-studded event that was expected to be one of the largest – and most secretive – Hollywood premieres.”
Do YOU think that Star Wars will be the success that is predicted?