Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing the amount of plastic bottles that end up in our landfills and oceans. 1 Brita water filter used = 300 plastic bottles saved.”

It has actively advertised against the health risks of soda, as shown in this YouTube video.

Now, Brita is looking to up its brand recognition by signing current NBA MVP Stephen Curry to a three-year promotional agreement across various platforms. Curry’s spots will start in January 2016. As Curry said: “Drinking water is essential to a healthy lifestyle. Water is my drink. I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water.”

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