GREAT New Marketing Report from McKinsey & Company

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , 2

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, …

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Better Communicating with Loyal Customers

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by Joel R. Evans and Barry Berman

 
In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with …

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Great Service: Be Fast, Friendly, and Helpful

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , 19

StellaService is a relatively new firm that measures the quality of customer service provided by online retailers.

According to the company:

Dedicated to helping consumers make more informed online shopping …

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SXSW Interactive 2015

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The annual SXSW (South by Southwest) Conference is held in Texas and is a major event. As its Web site notes: “With 72,000 registrants and artists in attendance, SXSW is …

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How to Make Online Content More Visually Appealing

Evans on Marketing Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Trends , , , , , , 26

Although there are many highly visual company Web sites, others could be categorized as “boring.” How can content be more attractively effective?

Consider these observations by Neil Patel, writing for …

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