Although there are many highly visual company Web sites, others could be categorized as “boring.” How can content be more attractively effective?
Consider these observations by Neil Patel, writing for …
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Evans on Marketing Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media analytics, B to B, B2B, communication, content, eMarketer, message, tips 1
B2B marketers are keenly aware of the importance of content-driven communications with their customers.
As reported by eMarketer: “Since the days of company newsletters sent via snail mail, business-to-business (B2B) …
Read moreB2B Content Marketing in North America
Evans on Marketing Business-to-Business, Social and Digital Media, Trends analytics, B to B, B2B, content, Content Marketing Institute, infographic, marketing, MarketingProfs, Marketo, social media 1
Who’s Behind “Brand X”?
Evans on Marketing Distribution, Good and Bad Examples of Marketing, Pricing, Product Management, Trends analytics, brand, content, customer expectations, opportunity, price, private brand, Ralcorp, store brand, success, trends 11
“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the …
Read moreSocial Media for B2B Experts and Content Marketers
Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Sports and Entertainment Marketing, Trends B to B, B2B, content, exploreB2B, infographic, online information, opportunity, optimization, planning, tips, trends, Web, web design
exploreB2B has published an excellent article on content marketing online, including business-to-business marketing.
Click the infographic to access the full report.
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